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Aggie Profiles: Casey Davis

The California Aggie

January 17, 2017

Content Writing

Communications Assistant, Parents & Families Program

California State University, Sacramento, Aug 2019 to Dec 2020

  • Wrote and Designed eNewsletters for parents of students attending Sacramento, an audience of 20,000.
  • Communicated through email and marketing the needs of students-with-children to university programs and faculty.
  • Promoted events for children’s care, program events and student socials.
  • Designed marketing materials including email campaigns, online and print flyers, and social media (Facebook Creator Studio, Instagram).
  • Filmed, edited and distributed promotional marketing videos and recorded program events via YouTube.
Development and Communications Intern

HumanitiesDC, Washington, D.C., March 2016 to June 2016

  • Used social media, email communications, and newsletters for D.C. public alerting of community poetry readings, family activities, and historical archival work.
  • Developed family history project encouraging neighbors to collaborate in providing family history artifacts for a raffle prize.

Journalism and editorial

News Producer, CBS13 Sacramento

West Sacramento, CA,  Nov 2017 to Aug 2019

  • Assigned and wrote national and local news programming for morning broadcasts across the Sacramento region.
  • Collaborated with directors, editors, writers and anchors to produce content for air within tight daily deadlines, including breaking news.
  • Promoted stories through graphics, headlines and lower-thirds, practicing prompter copywriting and ease of communication from anchor.
Features Desk Editor, The California Aggie

University of California, Davis,   June 2016 to June 2017

  • Managed desk of 10 writers and assigned profiles, features, and human-interest pieces for online and print publication.
  • Wrote in collaboration with the editorial board to cover local news and events, including on-campus elections and visiting lecture interviews.
  • Coordinated the Best of Davis special edition, Spring 2017.
Volunteer Proofreader

Distributed Proofreaders, Aug 2020 to Present

  • Proofreads Public Domain texts for web-based conversion to e-readers.
  • Collaborates with proofreading mentors and multimodal texts.

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